Asia’s leading jewellery brand Chow Sang Sang installs transparent GlassLED screen.

A busy Hong Kong street corner on Nathan Road, the golden mile of Hong Kong retail, has a high tech upgrade with transparent GlassLED digital screen. Recently the leading Asian jewellery brand Chow Sang Sang equipped its latest Hong Kong store with a stunning transparent digital 4360mm high LED screen alongside the store’s main entrance.

Chow Sang Sang Nathan Road Store

The two level store is located on the busy intersection of Nathan and Austin Road. The building features a stepped back corner design on the ground floor providing additional waiting and walking space for pedestrians. The GlassLED screen allows a new smart and sophisticated appearance for the company and the store.

Formerly the corner of Austin and Nathan Road in Hong Kong featured the garish lime green colour scheme of Bossini clothing brand store. In this earlier view of the street corner the cluttered view can be easily seen.

Bossini Hong Kong store

The highly competitive nature of Hong Kong’s retail sector is well known and standing out from the competition in a fresh and modern way is vital to gain shopper attention.

The GlassLED screen technology allows this in a way that a traditional LED screen does not allow. The transparent nature of the LED screen means the interior is not blocked off from the outdoors and does an excellent job of enhancing the visual appearance and coincides well with the glistening elements of jewellery.

The upstairs show room benefits from the transparent LED as the external windows are able to receive external sunlight to enter which would be impossible with traditional LED screens or a LCD wall.
The screen faces outwards to the environment and is able to deliver an image quality unaffected.

GlassLED  Chow Sang Sang

P10 Panel close upInstallation Screen specification
P10mm Pitch
Size – 4360mm High x 2340 mm Wide
NITS 6500 brightness
Tile Sizes – 640 x 320/320 x 320
Pixels per sqm – 10,000
Average Power Consumption – 440 watts

The ICE GlassLED tiles are available in a variety of Pitch Resolution providing a range of options according to the viewing distances. The Chow Sang Sang installation is the second retail installation in Hong Kong.

Currently forwarding thinking signage and AV companies world wide are invited to contact ICE AV Global to apply to be an authorised GlassLED reseller.

To request a solution for your project or a GlassLED catalogue please complete the following. Due to high volume of enquiries please ensure you provide clear details of your project. To assist you we have developed a Pre-Planning Project Service that includes both free and paid services.


FlexiRoll can enable fast setup for many rental or permanent LED screen requirements.

The FlexiRoll HSA Series delivers flexibility for many staging requirements for large format screens making them ideal for band stage backdrops. The FlexiRoll dispels the thought that LED screens are heavy and bulky. With the Flexible range of solutions from ICE LED there is an indoor or outdoor solution for many different requirements.


FlexiRoll delivers both transparent and roll up

The FlexiRoll format LED screen is ideal in many situation where lightweight is crucial. The LED screen panels are semi transparent that might make them ideal for your situation. If a solid non transparent look is required then simply hang a rear black cloth will achieve this.

The FlexiRoll HSA Series is a tidy compact solution that allows easy attachment and installation to a mounting top bar. As seen in the following photo the power supply and receiver signal processor sits with in the top enclosure box.

ICE FlexiRoll HSA Series

The FlexiRoll HSA Series is available in 20mm, 31.25mm, 37.5mm, 37.50mm Pitch Resolution. The maximum height length recommendation is 4m. One notable advantage of this solution is you can keep adding identical panels to your first purchase to increase your screen size. Or split the quantity to multiple screens.

ICE FlexiRoll HSA Series 20mm

We look forward to hearing from you if you think the ICE FlexiRoll HSA Series can make you stand out on a big screen. The FlexiRoll is one of many innovative solutions form ICE LED. When enquiring about a solution and price please indicate as much detail as you have and how the screens will be used so we can best advise you.

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