Asia’s leading jewellery brand Chow Sang Sang installs transparent GlassLED screen.

A busy Hong Kong street corner on Nathan Road, the golden mile of Hong Kong retail, has a high tech upgrade with transparent GlassLED digital screen. Recently the leading Asian jewellery brand Chow Sang Sang equipped its latest Hong Kong store with a stunning transparent digital 4360mm high LED screen alongside the store’s main entrance.

The two level store is located on the busy intersection of Nathan and Austin Road. The building features a stepped back corner design on the ground floor providing additional waiting and walking space for pedestrians. The GlassLED screen allows a new smart and sophisticated appearance for the company and the store.

Formerly the corner of Austin and Nathan Road in Hong Kong featured the garish lime green colour scheme of Bossini clothing brand store. In this earlier view of the street corner the cluttered view can be easily seen.

The highly competitive nature of Hong Kong’s retail sector is well known and standing out from the competition in a fresh and modern way is vital to gain shopper attention.

The GlassLED screen technology allows this in a way that a traditional LED screen does not allow. The transparent nature of the LED screen means the interior is not blocked off from the outdoors and does an excellent job of enhancing the visual appearance and coincides well with the glistening elements of jewellery.

The upstairs show room benefits from the transparent LED as the external windows are able to receive external sunlight to enter which would be impossible with traditional LED screens or a LCD wall.
The screen faces outwards to the environment and is able to deliver an image quality unaffected.

Installation Screen specification
P10mm Pitch
Size – 4360mm High x 2340 mm Wide
NITS 6500 brightness
Tile Sizes – 640 x 320/320 x 320
Pixels per sqm – 10,000
Average Power Consumption – 440 watts

The ICE GlassLED tiles are available in a variety of Pitch Resolution providing a range of options according to the viewing distances. The Chow Sang Sang installation is the second retail installation in Hong Kong.

Currently forwarding thinking signage and AV companies world wide are invited to contact ICE AV Global to apply to be an authorised GlassLED reseller.

To request a solution for your project or a GlassLED catalogue please complete the following. Due to high volume of enquiries please ensure you provide clear details of your project. To assist you we have developed a Pre-Planning Project Service that includes both free and paid services.

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