Asia’s leading jewellery brand Chow Sang Sang installs transparent GlassLED screen.

A busy Hong Kong street corner on Nathan Road, the golden mile of Hong Kong retail, has a high tech upgrade with transparent GlassLED digital screen. Recently the leading Asian jewellery brand Chow Sang Sang equipped its latest Hong Kong store with a stunning transparent digital 4360mm high LED screen alongside the store’s main entrance.

Chow Sang Sang Nathan Road Store

The two level store is located on the busy intersection of Nathan and Austin Road. The building features a stepped back corner design on the ground floor providing additional waiting and walking space for pedestrians. The GlassLED screen allows a new smart and sophisticated appearance for the company and the store.

Formerly the corner of Austin and Nathan Road in Hong Kong featured the garish lime green colour scheme of Bossini clothing brand store. In this earlier view of the street corner the cluttered view can be easily seen.

Bossini Hong Kong store

The highly competitive nature of Hong Kong’s retail sector is well known and standing out from the competition in a fresh and modern way is vital to gain shopper attention.

The GlassLED screen technology allows this in a way that a traditional LED screen does not allow. The transparent nature of the LED screen means the interior is not blocked off from the outdoors and does an excellent job of enhancing the visual appearance and coincides well with the glistening elements of jewellery.

The upstairs show room benefits from the transparent LED as the external windows are able to receive external sunlight to enter which would be impossible with traditional LED screens or a LCD wall.
The screen faces outwards to the environment and is able to deliver an image quality unaffected.

GlassLED  Chow Sang Sang

P10 Panel close upInstallation Screen specification
P10mm Pitch
Size – 4360mm High x 2340 mm Wide
NITS 6500 brightness
Tile Sizes – 640 x 320/320 x 320
Pixels per sqm – 10,000
Average Power Consumption – 440 watts

The ICE GlassLED tiles are available in a variety of Pitch Resolution providing a range of options according to the viewing distances. The Chow Sang Sang installation is the second retail installation in Hong Kong.

Currently forwarding thinking signage and AV companies world wide are invited to contact ICE AV Global to apply to be an authorised GlassLED reseller.

To request a solution for your project or a GlassLED catalogue please complete the following. Due to high volume of enquiries please ensure you provide clear details of your project. To assist you we have developed a Pre-Planning Project Service that includes both free and paid services.

Sydney Christmas Tree is ribbon wrapped in ICE Mesh Net LED Screen

Sydney’s Christmas Tree is wrapped in a Mesh LED Ribbon to carry the greeting and good will to all. The tree features the interactive ribbon for the first time and displays real time greetings from around the world from Twitter feeds.

Sydney Christmas Tree LED Ribbon

The LED Mesh strips wrap around the tree like a giant ribbon. The Pitch is 40mm and designed to be seen during the full daylight. Of course the magic of Christmas lights takes on its own magic at night time. As the pitch is 40mm this screen should be viewed at 35m to begin to see a non pixelated image. Closer up the text can be easily discerned however.

The key elements of the ICE Soft Mesh Transparent LED screen include:
– Modular panels
– Optional Dual Side LED Pixels
– Resolution Pitch Choice
– Simple dis-assemble structure
– Clear or black structure choice
– Silent to run
– Electronics and cables out of sight
– Light weight
– Indoor and Outdoor use

Martin Place Xmas Tree

The Modular ICE Mesh net Screens are ideal for the following applications.
– Decorative interiors
– Digital walls
– Room and special dividers
– Stage backdrop
– Effects screen
– Night Club décor
– Atrium environments
– Custom shape screens

Close up of the Mesh Net LED Pixels

Close up of the Mesh Net LED Pixels



Technical details

Variety of Pitch available
Indoor and Outdoor IP rating options
Brightness varies according to model

LED screens are increasingly being used for entertainment, building design, message screens, staging and bill boards. The diversity of LED screen innovation available from ICE AV incorporates these
developments giving us the ability to draw on the solutions that are dreamed up by those who are wishing to push the barriers in a digital display world. ICE AV is being increasingly asked by clients, designers, end users, architects and resellers for solutions that create that digital touch point magic.

ICE Net Mesh Screen

We welcome you enquiry. Contact us on sales at iceavglobal.com or tel +64-9-414 2348 Please ensure you describe you project so we can commence meaningful discussions.

New Babylon Commercial Centre in the Hague uses the amazing transparent Glass LED Screen

The “New Babylon” office, conference, hotel and retail destination complex is showing the way in the latest trend in LED Digital Billboards thanks to transparent Glass LED panel tiles. New Babylon is located in the city centre of The Hague, next to The Hague Central Train Station.

Glass LED Screen

The building is 44 floors and almost 150m high. But it is at ground level that the digital screen magic is happening. The front pedestrian atrium entrance is a recessed glass façade that above the door way is a large can not be missed transparent LED screen. Once the fantasy of Hollywood movies, this just finished 16mm Pitch Glass LED installation shows fiction is now fact.

The installation in this state of the art building complex has been under construction for a number of years and its completion with the finished install of the Glass LED screen last month, clearly shows how LED screens can be a feature as non obtrusive digital magic within the building skin thanks to the reality of the Transparent LED Glass Panels.

By using the actual building surface as the LED screen and to that point the glass window or façade, eliminates the traditional standalone column mounted screen having to be placed out and away from the building.

LED Glass Screen

Glass LED tiles are a recent development that allows new ways of creating attention and applying digital content onto building façade, multi level building windows, store and office windows. The Digital LED Glass Panels allow the actual building window to become a digital surface and screen capable of displaying video, animation, social media, photos, creative animations and video. Previously to achieve this projectors had to be used with only limited success during daytime. Today with the Glass LED titles all the limitations are removed and can be easily fitted to existing buildings or new planned construction.

An ICE Glass LED Panel viewed from the front.

An ICE Glass LED Panel viewed from the front.

With the Glass LED panels it is now possible to attach LED panels directly to the glass by way of the innovative mounting technique. The options of gluing, hanging, mounting all help to overcome a variety of location issues particular to each project. In addition is can be designed to install onto the vertical window frame.

The panels can butt up edge to edge and thereby creating large seamless edge screens as seen in this video. In the New Babylon project the controllers are aligned with the window glass frame. A certain amount of customisation is possible, for example panel size can be adapted for particular installations, as was the case in the New Babylon at “The Haque”. Control can be via Asynchronous or Synchronous, direct wired, or over wireless or G3 network. As can be seen in this project the Glass LED hardware is virtually invisible but the effect is dramatic. The panels are ideal for attaching to the inside of entire office floor windows, retail shop windows or office partition walls.

The Digital Glass Panels have daytime and night time ability, are applied to any window big or small. They can be easily retro fitted to existing glass façades, windows and internal partitions.

Glass LED Screen The Hague

Digital LED Glass is ideal as message screen, effects, billboard, and at the same time not detract the external appearance of glass and yet still display daytime brightness when playing video, graphics, animations and photos. With the correct integration of associated technology it is possible to make the screens interactive, integrated with social media content.

If you would like a installation like this, ICE AV Global’s LED Division has a wide range of innovative LED solutions it can offer clients worldwide from string LEDs, Folding LED screens, rolling screens, semi transparent LED screens, high definition 1.9mm LED screens, waterproof screens and twisting screens are just some of the solutions available.

If you would like to discuss in detail about any comments or solutions referred to in this video then we invite you to pick up the phone and give us a call or send an email.

New Babylon Rooftop View Video

New Babylon Project Fly thru

If you would like to discuss your project, ideas then we look forward to hearing from you. Call +64-9-4142348 or email sales at iceavglobal.com

ICE LED Screen sits front of house on Auckland’s Queens Wharf as one of three P16mm screens from ICE LED

Auckland’s waterfront is gradually being handed back to the residents of Auckland as development continues along the city edge. The Queens Wharf has now become a popular area for concerts, public events, expos and lunch and weekend visitors.

The area was once at the centre of cargo arriving into NZ from overseas and for exports as Auckland grew its growing economy. For about 100 years it has remained as a commercial area and a working site. Now a new era is emerging as its historic legacy is retired and it becomes a public gathering place.

With its new role, a message LED screen was installed out on the street side in a 20ft container two level stack. The P16mm LED DIP screen was installed in the closed end and consists of 3 x 4 LED metal cabinets. The containers can easily be moved when the space needs to be open for events. The screen now plays an important role of informing the public of developments, activities and up and coming events.

LED screens are rapidly being installed world wide and ICE AV Global has an extensive range of screen solutions suitable for any type of installation. We can work with end clients, architects, resellers or city authorities. We ship world wide, able to help you identify required budgets and explore the appropriate budget. We can advise re the installation phase and offer online post install support if required.

ICE Queens Wharf LED Screen

Below shows the area that is known as the Ferry Building and the Queens Wharf where the ICE Container screen is located. A now and then photos shows the growth of buildings.

Queens Wharf Auckland

Auckland down town Ferry building

Contact us here or email direct to sales @ iceavglobal.com or Tel +6494142348. Be sure to supply adequate information so we can commence informed discussions. We offer full confidentiality to facilitate discussions of your project.

The ICE Glass LED Technology can revolutionise any glass window or indoor partition wall.

The Glass LED panels opens up large opportunities to create digital signs in shop front windows, or within the store they can help keep spaces open even on large video walls like in this Nine West fashion store in Hong Kong.

In this recent installation the Glass LED screen does not crowd and not the dominance the retail store.

In this recent installation the Glass LED screen does not crowd or dominant the retail store.

A significant advantage is the LED Glass allows transparency thru the screen and image. If installed on shop windows then the inner store area is still easily viewed and if installed within the retail store the screen does not block the viewers perception.

We have both daytime and indoor brightness options and this allows us to specify the correct panels for any installation application. The ICE LED Glass panels can be installed to any size desired according to the window, wall or building size. Panels can be customised in size to meet inner window frame dimensions.

The Nine West installation features a P10mm Pitch resolution. Brightness is 3,000 NITS and measures 1920 mm(W) x 2240 mm(H). The resolution pitch ranges from 5mm – 31mm. The finer the pitch resolution, the better the viewed picture quality. The actual overall screen size is determined by available displays space and your budget. The precise screen size will be determined by the actual individual Glass LED tile measurements.

A typical LED ICE Glass LED Panel viewing from the front of the panel. This photo shows a 16mm Pitch

A typical LED ICE Glass LED Panel viewing from the front of the panel. This photo shows a 16mm Pitch.

Please find on this link the brochure download for this project.

We can be contacted 24/7. Afterhours the call will also be received.
Contact us on this form or directly on Tel +64-9-414 2348 or email sales at iceavglobal.com. If you do call please send an email also with your details, our web URL link and message as sometimes we find voice accent, mis-communication makes the process less precise.

We look forward to hearing from you to discuss your next project.

Glass LED panels can revolutionise a building and environment

Glass is one of those materials that has revolutionised our lives in more ways than we take for granted. It has only been very recent that it has taken on another form as a large format digital display technology.

Projecting onto Glass has its place, but for countering sunlight and creating enormous and any size digital image during the day or night irrespective of the weather or lighting level from the sun, LED Glass Screen delivers a unique visual experience that has huge potential for modern buildings, shop windows and shopping malls.

ICE LED Glass panels

ICE LED Glass Panels

ICE AV has a selection of LED Glass panels that are suitable for any installation condition. The ability to stand inside and look outdoors through a window and yet on the outside looking in is possible to see both an image and straight into the interior creates amazing opportunities for architects, designers and building owners.

In this video we show some examples of how mesmerising LED Glass can be.

Shown in this photo is how LED Glass could be used to bring a meeting room or foyer window alive with a brand, digital video or abstract image.

Interior Glass LED fitted to an existing internal window

Interior Glass LED fitted to an existing internal window

Kevin Andreassend
The Magic Screen Specialist and Consultant.

ICE AV Technology Ltd
LED Display Systems Div
Auckland
New Zealand
Tel +64-9-414 2348
sales at iceavglobal com

ICE LED plays principal digital display role in Turkey’s major Transanatolia Rally Raid across remote Turkish regions in September 2013

ICE LED Division: We are pleased to announce our modular universal Hang-Roll-Fold Flexible LED screens have been selected for the international Transanatolia Rally Raid motor sports event held throughout the rugged Turkish country side. The event pits man and machine against each other and the rigours of rallying in rugged, breath taking beauty and dangerous regions of Turkey.

Pictured is the ICE flexible 18.25mm Pitch LED screen in an Istanbul workshop being prepared for use in the remote Turkish country side over the last few days. All the calibration was done remotely in real time from our offices in Auckland, New Zealand this week.

Display test pattern confirms sequence and colour.

Display test pattern confirms sequence and colour from a live internet camera feed during remote set up.

The 7 day rally (31 August – 7 September 2013) is a fast moving mobile event that had a key requirement for any digital display solution. It had to be sufficiently large, easily and quickly packed away each day, good quality viewing, rugged, simple to hang off the side of one of the travelling support trucks. The ICE Hang-Roll-Fold Flexible LED screens fitted the requirements perfectly meeting the budget requirements. The particular custom manufactured model was created in 3 separate sections which meant two people could easily mount the screen one section at a time and then clip the sections together.

The 5.25 x 2.62m fold up soft LED screen will display videos and information during the evening when the participants all arrive in for the night at the base camp each day, to re-group, attend to repairs, enjoy international friendship and share stories, including the big whoppers of exaggeration around the camp fire before retiring for another heady day of rallying in some very historic country side.

ICE Flexible LED screen

Rally raids are probably the most gruelling form of motor sport, tougher even than the 24 Hour race at Le Mans. The demand on vehicles, support equipment and drivers was pressed home during the 2012 3rd stage of the Transanatolia Rally in Turkey when a horrible crash fatally injured 2 competitors.The iconic 18 year old Turkish rider Kemal Merkit and Italian rider Mirco Miotto were parked up on the road looking at their guide maps book to find the right track, when suddenly at a roaring speed the Dutch rider Wouter Vaarkamp arrived crashing into Kemal and Mirco. Meanwhile Mirco suffered some little injuries, Kemal and Wouter unfortunately were fatally injured.

TRANSANATOLIA RALLY RAID is organised by TransAnatolia Spor Organizasyonları Ltd. Şti. Authorized by Turkish Automobile Sports

If you have an interest in our Flexible LED Screen range we welcome your enquiry. Tel +64-9-414 2348 sales at iceavglobal.com

Please be sure to to provide sufficient details of your requirement so that we can adequately advise you.