Shopping Plaza GlassLED transparent screen adds a new high tech view for visitors

ICE Hanging GlassLED Screen

ICE Hanging GlassLED Screen almost finished being installed.

In this video we will show the recent installation of a Glass LED transparent screen in the Wanda Plaza located in Chengdu.

The screen was able to be installed without effecting the physical environment and being light weight certainly was an advantage. Visitors on the atrium side have a splendid view and those in the foyer can look through the screen with out the closed in feeling.

The GlassLED Screen measuring 5.63mW x 3.02mH with a P8mm resolution acts as a backdrop wall and atrium promotional transparent digital movie screen. The content can be of any nature, however as you will see in the video it is being used to promote new release movies in the IMAX theatre.

The GlassLED tile sizes used are 512mm x 256. Each tile is attached to the adjacent tile at each corner allowing the screen to be assembled.

The brightness of the screen means that it can still display excellent quality images during the day. For night time, the software allows the brightness to be automatically reduced so as not to be glaringly bright.

If you have a need to create some digital magic on your store front, glass clad building, or internal partition wall into a digital transparent screen we would love to have a chat on how we can help. We know that designers, architects, building owners and retailers all have one this in common, that is to create dynamic and modern environments where visitors feel they can be informed and engage with your brand and information. The versatility of the ICE GlassLED tiles now becomes a powerful tool for the creative mind.

ICE GlassLED Wanda Plaza

For resellers looking to expand their product line or expand their services we would like to discuss with you how you can join the ICE Global Partner Network.

We look forward to hearing from you if you think this solution might be useful in your next project.

Catalogue download link –

About ICE Technology Ltd
ICE AV is a company that consists of technology divisions active in the LED sector, Interactive, Projection solutions. We manufacturer, distribute and partner with companies world wide in creating unique experiences with our portfolio of technologies.

ICE AV has a wide range of innovative and unique Plasma, LCD, LED and Projection solutions it can offer clients worldwide and is working with a growing network of integration and distribution partners.

If you would like to discuss in detail about any comments or solutions referred to in this video then we invite you to pick up the phone and give us a call or send an email.

For sales and further information contact
ICE AV Technology Ltd
Digital Display Division
Auckland, New Zealand

Tel +64-9-414 2348
sales at iceavglobal . com
ICE AV LED Division Facebook.


New Babylon Commercial Centre in the Hague uses the amazing transparent Glass LED Screen

The “New Babylon” office, conference, hotel and retail destination complex is showing the way in the latest trend in LED Digital Billboards thanks to transparent Glass LED panel tiles. New Babylon is located in the city centre of The Hague, next to The Hague Central Train Station.

Glass LED Screen

The building is 44 floors and almost 150m high. But it is at ground level that the digital screen magic is happening. The front pedestrian atrium entrance is a recessed glass façade that above the door way is a large can not be missed transparent LED screen. Once the fantasy of Hollywood movies, this just finished 16mm Pitch Glass LED installation shows fiction is now fact.

The installation in this state of the art building complex has been under construction for a number of years and its completion with the finished install of the Glass LED screen last month, clearly shows how LED screens can be a feature as non obtrusive digital magic within the building skin thanks to the reality of the Transparent LED Glass Panels.

By using the actual building surface as the LED screen and to that point the glass window or façade, eliminates the traditional standalone column mounted screen having to be placed out and away from the building.

LED Glass Screen

Glass LED tiles are a recent development that allows new ways of creating attention and applying digital content onto building façade, multi level building windows, store and office windows. The Digital LED Glass Panels allow the actual building window to become a digital surface and screen capable of displaying video, animation, social media, photos, creative animations and video. Previously to achieve this projectors had to be used with only limited success during daytime. Today with the Glass LED titles all the limitations are removed and can be easily fitted to existing buildings or new planned construction.

An ICE Glass LED Panel viewed from the front.

An ICE Glass LED Panel viewed from the front.

With the Glass LED panels it is now possible to attach LED panels directly to the glass by way of the innovative mounting technique. The options of gluing, hanging, mounting all help to overcome a variety of location issues particular to each project. In addition is can be designed to install onto the vertical window frame.

The panels can butt up edge to edge and thereby creating large seamless edge screens as seen in this video. In the New Babylon project the controllers are aligned with the window glass frame. A certain amount of customisation is possible, for example panel size can be adapted for particular installations, as was the case in the New Babylon at “The Haque”. Control can be via Asynchronous or Synchronous, direct wired, or over wireless or G3 network. As can be seen in this project the Glass LED hardware is virtually invisible but the effect is dramatic. The panels are ideal for attaching to the inside of entire office floor windows, retail shop windows or office partition walls.

The Digital Glass Panels have daytime and night time ability, are applied to any window big or small. They can be easily retro fitted to existing glass façades, windows and internal partitions.

Glass LED Screen The Hague

Digital LED Glass is ideal as message screen, effects, billboard, and at the same time not detract the external appearance of glass and yet still display daytime brightness when playing video, graphics, animations and photos. With the correct integration of associated technology it is possible to make the screens interactive, integrated with social media content.

If you would like a installation like this, ICE AV Global’s LED Division has a wide range of innovative LED solutions it can offer clients worldwide from string LEDs, Folding LED screens, rolling screens, semi transparent LED screens, high definition 1.9mm LED screens, waterproof screens and twisting screens are just some of the solutions available.

If you would like to discuss in detail about any comments or solutions referred to in this video then we invite you to pick up the phone and give us a call or send an email.

New Babylon Rooftop View Video

New Babylon Project Fly thru

If you would like to discuss your project, ideas then we look forward to hearing from you. Call +64-9-4142348 or email sales at

The ICE Glass LED Technology can revolutionise any glass window or indoor partition wall.

The Glass LED panels opens up large opportunities to create digital signs in shop front windows, or within the store they can help keep spaces open even on large video walls like in this Nine West fashion store in Hong Kong.

In this recent installation the Glass LED screen does not crowd and not the dominance the retail store.

In this recent installation the Glass LED screen does not crowd or dominant the retail store.

A significant advantage is the LED Glass allows transparency thru the screen and image. If installed on shop windows then the inner store area is still easily viewed and if installed within the retail store the screen does not block the viewers perception.

We have both daytime and indoor brightness options and this allows us to specify the correct panels for any installation application. The ICE LED Glass panels can be installed to any size desired according to the window, wall or building size. Panels can be customised in size to meet inner window frame dimensions.

The Nine West installation features a P10mm Pitch resolution. Brightness is 3,000 NITS and measures 1920 mm(W) x 2240 mm(H). The resolution pitch ranges from 5mm – 31mm. The finer the pitch resolution, the better the viewed picture quality. The actual overall screen size is determined by available displays space and your budget. The precise screen size will be determined by the actual individual Glass LED tile measurements.

A typical LED ICE Glass LED Panel viewing from the front of the panel. This photo shows a 16mm Pitch

A typical LED ICE Glass LED Panel viewing from the front of the panel. This photo shows a 16mm Pitch.

Please find on this link the brochure download for this project.

We can be contacted 24/7. Afterhours the call will also be received.
Contact us on this form or directly on Tel +64-9-414 2348 or email sales at If you do call please send an email also with your details, our web URL link and message as sometimes we find voice accent, mis-communication makes the process less precise.

We look forward to hearing from you to discuss your next project.