Zara Fashion Brand launches flagship store with massive transparent GlassLED Screen in the front windows.

When your competitors are every high end brand or low cost commodity store vying for the dollars walking past your store, you really need to know yourself and your unique proposition and that is even before customers step in through the front doors!

The ICE GlassLED window screen tiles allows retailers to create clarity, sparkling clean lines, transparency and light. The interior of the Zara store can be seen through the screen depending on the content being displayed. This capability is unique of all the display technologies currently known and can be applied to multiple floor windows or a single window.

Zara GlassLED screen

A pair of custom size 2.56m wide x 8m high transparent LED Glass tiles.

Zara knew they had to make a fresh statement and deliver a modern appearance that started on the footpath that engaged with passing traffic. For any fashion brand like Zara, the front store windows are like a canvas to the heart of the brand that displays fashion, trends and new lines. However today simply relying on clothed mannequins or some pretty window display is insufficient in the Hong Kong market where you face the highest rental costs in the word.  Printed posters or installing a bank of 42inch screens in your front store windows are simply inadequate today when digital content, social media and smart phone technology are central to any marketing or brand.

Hong_Kong-Crawford_House_Zara transparent GlassLED screen

This recent Zara installation is located at 70 Queen’s Road Central Nathan Road, Kowloon, Hong Kong. The site was previously the location of a H & M clothing store who vacated due to the massive monthly rental costs. The Zara flagship store is located over 6 floors and epitomises the Zara philosophy of Beauty, Clarity, Functionality and Sustainability.

Elegance and an open design, the front display windows are flanked by two 20sqm transparent GlassLED screens

Elegance and a open design, the front display windows are flanked by two 20sqm transparent GlassLED screens

On reflection it may seem obvious that the GlassLED installation reaching 8 metre high at the front of the Zara store at ground level, however it was a natural choice as it combines five very unique aspects:

– Daytime time brightness,
– Appropriate resolution,
– Custom scalability,
– Rear window installation,
– No special installation infrastructure.
– Stunning transparency, that can be any size you desire.

The two Zara GlassLED Screens each  measures 2.56m wide x 8m High and beckon shoppers with fashion video content and acts as a digital screen. The transparent nature of the screen allows shoppers in-store to still see through the screens and view the outdoors, allows sunlight to enter from outdoors and if black is in the content then the content area becomes transparent and invisible allowing people passing be to actually see in the store looking through the screen. This feature is exclusive to the GlassLED and the additional building and window façade display technologies from ICE AV Global.  We call this “The Magic is in the Screen”.

The 55,000 sqft Zara Hong Kong flagship store is surrounded by many billboards and advertising signs, to the point it would seem any surface or airspace is used by surrounding businesses to promote their service, phone number and specials. In the midst of this it becomes a daunting task even for a global brand with 6,500 stores world wide. H & M could not sustain their presence due to dwindling sales at 70 Queen’s Road central in Hong Kong, so Zara had to overcome market trend and the visual noise surrounding them. The location harks back to the 1930’s when the China Emporium Ltd had an iconic business there that epitomises the finer things of life and has gone onto be known as the luxury brand of Lane Crawford.

Zara-inaugura-flagship-Hong-Kong GlassLED screens

The former tenant H & M had a different layout and designed front façade.

The former tenant was H & M fashion store. Now home to Zara

The former tenant was H & M fashion store. Now home to Zara

The Screen uses the latest GlassLED model based on 960mm x 320mm tile size.

GlassLED tiles

ICE GlassLED Model X930_01 -  (2)

If you have a need to create some digital magic on your store front, glass clad building, or internal partition wall into a digital transparent screen we would love to have a chat on how we can work with you to create your magic.

We look forward to hearing from you if you think this solution might be useful in your next project.
If you would like to discuss in detail about any comments or solutions referred to in this video then we invite you to pick up the phone and give us a call or send an email. We also welcome reseller enquiries.

Catalogue download link
http://bit.ly/ICE-2014-Glass-Led-Catalog
About ICE Technology Ltd
ICE AV is a company that consists of Divisions active in the LED sector, Interactive, Projection solutions. We manufacture, distribute and partner with companies world wide in creating unique experiences with our portfolio of technologies.

ICE AV has a wide range of innovative and unique Plasma, LCD, LED and Projection solutions it can offer clients worldwide and is working with a growing network of integration and distribution partners.

For sales and further information contact
ICE AV Technology Ltd
Digital Display Division
Auckland, New Zealand

Tel +64-9-414 2348
sales at iceavglobal . com
http://www.iceavglobal.com
https://www.facebook.com/pages/ICE-AV-Global/253520364663870

Landrover showroom gets a significant boost with a streetside transparent GlassLED screen.

HongKongSkyline

Hong Kong a retail, transportation and commerce capital of the world demands edgy attention. The city is an iconic trend centre and readily adapts to new technology.

The third GlassLED Transparent digital screen makes itself known on the busy Gloucester Street in Causeway Bay, Hong Kong, one of its busiest roads. The road was named in 1929 after Prince Henry, Duke of Gloucester, to commemorate his visit to Hong Kong that year. Today it is also home to the Landrover and Jaguar automotive brand show room in the Sino Plaza The compressed area of Hong Kong generally means that stores don’t have the open space for signage and this especially applies to open yard vehicle areas due to the high premium real estate of Hong Kong.

Gloucester Road Hong Kong

The screen was able to be installed without effecting the physical environment and being light weight certainly was an advantage being able to mount on to the front window and still provide a view direct into the showroom.

The GlassLED Screen is a 12sqm P8mm resolution and is a street side screen facing onto the busy main road and can display content of any nature. The GlassLED tiles have been fitted to the existing front showroom glass window to the inside surface. This means there is minimal physical internal mounting structure, and yet we still have a transparent, open and see through viewing experience when both inside and outside.

The GlassLED tile sizes used are 512mm x 256mm which allows a precise fit in the display area and have been glued to the interior side of the window.

GlassLED tile screen installation

The brightness of the screen means that it can still display excellent quality images during the day. For night time, the software allows the brightness to be automatically reduced so as not to be glaringly bright.

If you have a need to create some digital magic on your store front, glass clad building, or internal partition wall into a digital transparent screen, we would love to have a chat on how we can help.

The GlassLED tiles are ideal for airport interiors and outward facing glass walls, casinos, office building, retail stores, room and space dividers. In addition with ICE AV expertise we can make the screens interactive with change of content caused by passing pedestrian’s for example.

Catalogue download link


Business Opportunities

For resellers looking to expand their product line or expand their services we would like to discuss with you how you can join the ICE Global Partner Network.

ICE AV has a wide range of innovative and unique Plasma, LCD, LED and Projection solutions it can offer clients worldwide and is working with a growing network of integration and distribution partners.

If you would like to discuss in detail about any comments or solutions referred to in this video then we invite you to pick up the phone and give us a call or send an email.

We look forward to hearing from you if you think this solution might be useful in your next project.

For sales and further information contact

ICE AV Technology Ltd, LED Division
Auckland, New Zealand
Tel +64-9-414 2348
sales at iceavglobal . com
http://www.iceavglobal.com
https://www.facebook.com/IceLedScreens?ref=hl

We will endeavour to reply within two days. At times we have numerous enquiries, proposals, and discussions underway that may mean our response to you can be delayed. If you have an absolute deadline you urgently need to meet and require information urgently. Please note we do not send Reseller pricing or quotations to unqualified free email addresses.

We do not provide your contact details to any other party. We will only use this information to communicate with you. We abide by good practice privacy policies and non spam type behaviour.
Header Photo by DAVID ILIFF. License: CC-BY-SA 3.0

The ICE Transparent Glass LED Screen Tiles enables innovative implementation for creative designers.

ICE LED Division: How to turn your shop front window, commercial floor to ceiling windows has now become very straightforward with the ICE Transparent Glass LED Tiles

ICE Glass LED

The GlassLED is an ideal architectural digital screen solution that allows glass windows to be turned into transparent digital high resolution screens ranging from P8mm – 31.25mm Pitch resolution. In this set of photos you can see some close up views from the front and rear.

GlassLED-Front_03sm

Each tile is an easily handled solution that allows them to be installed simply into the rear of the windows and building the screen tile by tile. In the photo below is a 10mm tile and shows how the spacing is planned. 10mm Pitch viewing distance typically would start at approximately 10m. There is a close relationship between pitch, viewing distance and screen size. Underscoring this is the per square metre cost regime. The bigger the screen, the more pitch resolution available and the further the viewing distance is.

ICE GlassLED Screens

ICE GlassLED Screens

The ICE LED Glass is ideal for modern petrol station forecourt windows, commercial office blocks, retail store fronts, night clubs window facades. Adding digital imaging to glass has never been easier and with P8 pitch and other pitch options.

Most commercial buildings sell naming rights allowing the paying tenant to mount a sign on the building top edge. Now by using Glass LED tiles allows you to put your name, logo, message onto your floor window.

GlassLED screens can play any video, photo, graphic, animation, social media feeds, twitter feeds in both daytime and night time applications. All content can be scheduled to play according to your marketing plan, events and messages you need to share.

Of course it is simply not just about digital advertising but using the ICE GLassLED to create wow graphic effects and building appearances.

If you would like to discuss your project, ideas then we look forward to hearing from you. Call +64-9-4142348 or email sales at iceavglobal.com