ICE 2014 GlassLED Screen Catalog published online

The ICE GlassLED screen technology has captured the imagination of architects, designers and clients worldwide. During 2013 ICE LED Division, received inquires for GlassLED from regions as far flung as the North Sea, Middle East, South East Asia, Australia, Turkey and Russia. Applications have included are diverse as stadium corporate sponsor viewing rooms, multi story corporate Head Offices windows, shop windows and within airport terminals.

The ability to turn the millions of existing square metres of glass windows and walls world wide into digital screens is a possibility with ICE GlassLED. Not having to remove the glass and replace it, but by adding to the inside of the existing window is a revolution. The ICE GlassLED tiles are transparent allowing viewers on either side of the window to view into the building or to the outdoors and still display a full digital image.

Glass LED Facade screen

The Transparent ICE LEDGlass screen is an exciting innovative display solution. It has been designed precisely to create magical digital daytime images on glass windows and walls in high brightness daylight conditions. Whether it is full motion video, chroma keyed content, animation, photos and graphics it is now possible to create clear transparent digital surfaces for any application.

The diversity that LED screens are being put to use is growing rapidly. Here at ICE AV we are being asked constantly to provide solutions that cover every imaginable scenario with each project having its own peculiar aspect. This means there is never a one fit for every solution. Long gone are the days when it was only an LED screen on a stand with rear service doors. GlassLED screens overcome many structural issues for buildings.

Previously when large LED screens were mounted externally massive external structures and hardware need to be bolted and welded onto the external surface, destroying the gleaming smooth appearance of large glass surfaces. GlassLED from ICE completely eliminates this detraction.

The LED Glass Screen is one such solution and designed to provide minimal impact visually in one direction. It has been designed to be applied to the inside of the glass window or buildinging external glass facade wall. Each panel physically attaches to the glass and each adjacent panel. The clean lines, minimal fuss with cables, neutral colour etc means it is ideal for office interiors, shop windows where a designed finish look is paramount to match the surroundings.

We welcome your fully briefed enquiry.

We welcome your fully briefed enquiry.

To use on building glass facade walls, the ICE GlassLED tiles are ideal as they can be mounted by various methods including attaching directly onto the internal side of the glass window, hanging or mounted onto window positioning holding brackets.

With the growing demands and requirement for digital signage in office and shop windows the ICE LED Glass screen is a unique and innovative way to overcome sunlight and yet deliver a transparent view. Being mounted on the inside of the window eliminates the need and higher cost to create IP65 waterproofness screens.

Key elements that make the ICE GlassLED Tiles perfect for the creative designer include:
— Transparent Screen —
— Curved Custom Tiles —
— Viewable in Full Sun Light —
— Variety of Pitch Resolution —
— Customisable LED Tile Size —
— Light Weight Manageable Tiles —
— Versatile Installation Technique —
— See Thru transparency on both sides —
— Ideal for Indoor or Outdoor Viewing —

To request your copy of the ICE GlassLED complete the form below. Describe the essence of your project and we look forward to your inquiry.


New Babylon Commercial Centre in the Hague uses the amazing transparent Glass LED Screen

The “New Babylon” office, conference, hotel and retail destination complex is showing the way in the latest trend in LED Digital Billboards thanks to transparent Glass LED panel tiles. New Babylon is located in the city centre of The Hague, next to The Hague Central Train Station.

Glass LED Screen

The building is 44 floors and almost 150m high. But it is at ground level that the digital screen magic is happening. The front pedestrian atrium entrance is a recessed glass façade that above the door way is a large can not be missed transparent LED screen. Once the fantasy of Hollywood movies, this just finished 16mm Pitch Glass LED installation shows fiction is now fact.

The installation in this state of the art building complex has been under construction for a number of years and its completion with the finished install of the Glass LED screen last month, clearly shows how LED screens can be a feature as non obtrusive digital magic within the building skin thanks to the reality of the Transparent LED Glass Panels.

By using the actual building surface as the LED screen and to that point the glass window or façade, eliminates the traditional standalone column mounted screen having to be placed out and away from the building.

LED Glass Screen

Glass LED tiles are a recent development that allows new ways of creating attention and applying digital content onto building façade, multi level building windows, store and office windows. The Digital LED Glass Panels allow the actual building window to become a digital surface and screen capable of displaying video, animation, social media, photos, creative animations and video. Previously to achieve this projectors had to be used with only limited success during daytime. Today with the Glass LED titles all the limitations are removed and can be easily fitted to existing buildings or new planned construction.

An ICE Glass LED Panel viewed from the front.

An ICE Glass LED Panel viewed from the front.

With the Glass LED panels it is now possible to attach LED panels directly to the glass by way of the innovative mounting technique. The options of gluing, hanging, mounting all help to overcome a variety of location issues particular to each project. In addition is can be designed to install onto the vertical window frame.

The panels can butt up edge to edge and thereby creating large seamless edge screens as seen in this video. In the New Babylon project the controllers are aligned with the window glass frame. A certain amount of customisation is possible, for example panel size can be adapted for particular installations, as was the case in the New Babylon at “The Haque”. Control can be via Asynchronous or Synchronous, direct wired, or over wireless or G3 network. As can be seen in this project the Glass LED hardware is virtually invisible but the effect is dramatic. The panels are ideal for attaching to the inside of entire office floor windows, retail shop windows or office partition walls.

The Digital Glass Panels have daytime and night time ability, are applied to any window big or small. They can be easily retro fitted to existing glass façades, windows and internal partitions.

Glass LED Screen The Hague

Digital LED Glass is ideal as message screen, effects, billboard, and at the same time not detract the external appearance of glass and yet still display daytime brightness when playing video, graphics, animations and photos. With the correct integration of associated technology it is possible to make the screens interactive, integrated with social media content.

If you would like a installation like this, ICE AV Global’s LED Division has a wide range of innovative LED solutions it can offer clients worldwide from string LEDs, Folding LED screens, rolling screens, semi transparent LED screens, high definition 1.9mm LED screens, waterproof screens and twisting screens are just some of the solutions available.

If you would like to discuss in detail about any comments or solutions referred to in this video then we invite you to pick up the phone and give us a call or send an email.

New Babylon Rooftop View Video

New Babylon Project Fly thru

If you would like to discuss your project, ideas then we look forward to hearing from you. Call +64-9-4142348 or email sales at

The ICE Glass LED Technology can revolutionise any glass window or indoor partition wall.

The Glass LED panels opens up large opportunities to create digital signs in shop front windows, or within the store they can help keep spaces open even on large video walls like in this Nine West fashion store in Hong Kong.

In this recent installation the Glass LED screen does not crowd and not the dominance the retail store.

In this recent installation the Glass LED screen does not crowd or dominant the retail store.

A significant advantage is the LED Glass allows transparency thru the screen and image. If installed on shop windows then the inner store area is still easily viewed and if installed within the retail store the screen does not block the viewers perception.

We have both daytime and indoor brightness options and this allows us to specify the correct panels for any installation application. The ICE LED Glass panels can be installed to any size desired according to the window, wall or building size. Panels can be customised in size to meet inner window frame dimensions.

The Nine West installation features a P10mm Pitch resolution. Brightness is 3,000 NITS and measures 1920 mm(W) x 2240 mm(H). The resolution pitch ranges from 5mm – 31mm. The finer the pitch resolution, the better the viewed picture quality. The actual overall screen size is determined by available displays space and your budget. The precise screen size will be determined by the actual individual Glass LED tile measurements.

A typical LED ICE Glass LED Panel viewing from the front of the panel. This photo shows a 16mm Pitch

A typical LED ICE Glass LED Panel viewing from the front of the panel. This photo shows a 16mm Pitch.

Please find on this link the brochure download for this project.

We can be contacted 24/7. Afterhours the call will also be received.
Contact us on this form or directly on Tel +64-9-414 2348 or email sales at If you do call please send an email also with your details, our web URL link and message as sometimes we find voice accent, mis-communication makes the process less precise.

We look forward to hearing from you to discuss your next project.


Glass LED panels can revolutionise a building and environment

Glass is one of those materials that has revolutionised our lives in more ways than we take for granted. It has only been very recent that it has taken on another form as a large format digital display technology.

Projecting onto Glass has its place, but for countering sunlight and creating enormous and any size digital image during the day or night irrespective of the weather or lighting level from the sun, LED Glass Screen delivers a unique visual experience that has huge potential for modern buildings, shop windows and shopping malls.

ICE LED Glass panels

ICE LED Glass Panels

ICE AV has a selection of LED Glass panels that are suitable for any installation condition. The ability to stand inside and look outdoors through a window and yet on the outside looking in is possible to see both an image and straight into the interior creates amazing opportunities for architects, designers and building owners.

In this video we show some examples of how mesmerising LED Glass can be.

Shown in this photo is how LED Glass could be used to bring a meeting room or foyer window alive with a brand, digital video or abstract image.

Interior Glass LED fitted to an existing internal window

Interior Glass LED fitted to an existing internal window

Kevin Andreassend
The Magic Screen Specialist and Consultant.

ICE AV Technology Ltd
LED Display Systems Div
New Zealand
Tel +64-9-414 2348
sales at iceavglobal com


Innovative LED Screens in Shopping Malls and Retail deliver unprecedented display opportunities and experiences.

Retail centres are now the new 21st century village square in a very high tech glitzy manner. With their modern interiors, everything you need mentality, combining entertainment and retail with leisure centres like skating rinks, cinemas and bowling centres. They are the place to hang out, socialise, shop till you drop, and a good dose of retail therapy and self indulgence.

These air conditioned mini cities aim to cater for every retail sensation. Whether it is shopping for luxury brands, high grade products or average shopper needs, retail shopping has become the location for in store retail theatre and drama.

HD led screen

Corner ICE LED Screen

The claim for the biggest mall in the city, country or region seems to come along every 6 months as the growth continues unabated as street side stores struggle to survive and destination shopping malls continue to be built. New Zealand has seen its fair share of destination malls for its tiny population where each weekend every car park seems to be full with a continual stream of cars. A world away in Moscow, the city Mayor Sergei Sobyanin aims to increase the shopping mall space by up to 62% by 2016 so instead of the 741 ft per sqm the aim is to step that up to 12,000 sqft per 1,000 population which is still below the 15,000sq ft in many western countries.

These growth opportunities in retail destinations opens up exciting opportunities for the innovative range of ICE brand large format display technology especially the LED, Interactive and Projection screen solutions. Each shopping centres aims to be bigger, brighter, more innovative and more glamorous than the next. In this sense ICE LED have a very important role to play to bring the magic in the screen alive.


ICE  LED Transparent Digital Glass Facade Wall

It is without a doubt that we are in a world of visual displays and ICE is offering  indoor and outdoor solutions for retailers and mall developers a range of eye catching LED solutions to inform, communicate and entertain shoppers.

Glass LED

Glass LED Panels can be fitted to existing windows

Glass plays a significant role in the construction and here the ICE Glass LED Panels can turn exiting glass walls, interiors and windows into elegant digital surfaces. By allowing visual transparency, light egress through the screen the screens and along with high resolution digital display capability, the effect meets many requirement for the architect, advertiser and lighting effects director without blocking the exterior view by staff within the building.

For long distance viewing we offer a number of solutions and so the LED screen choice will be influenced by a number of factors. First will it be indoor or out door viewing, installation position, solid wall or transparency, viewing distances, placement and size.

ICE LED Screen

ICE LVSS LED Facade Screen

An ideal solution for long distance viewing is the ICE LVSS model and allows remarkable diversity in installation techniques. Pitch ranges from 25mm up to 50mm and can be installed in either Strip or Integrated configurations. Brightness caters for full daylight conditions and IP68 for outdoors however it is equally suited for indoors. The strip mesh effect is ideal for reduced wind loading
due to the inter strip space. The LVSS solution can be installed indoors or outdoors. Pictured left it has been installed behind the glass walled atrium allowing sunlight to pass through the screen.

Many screens can be installed in a hanging configuration and will be influenced by weight considerations, permanent or temporary, general appearance and brightness requirements. One type is the ICE Mesh Curtain Panels and typically consist of 1000 mm x 500 mm panels that are bolted together to the size required. They have an open rear area and normally the electronics is contained within a central cabinet cavity column. They can be either in an open transparent strip mesh or solid LED panels.

The Sphereonic Globe LED screen is a innovative an unique application of LEDs. Instead of being flat or curved the screen is an actual 360 degree sphere with the digital display area covering the entire area. These come into categories Dynamic and Static. The Dynamic model combines robotics with digital display and moves in accordance to programmed sequence where each LED panel segment extends and contracts in pattern required. The Static is a lower cost version where it is best thought of as a large LED ball with wrap around display area.

Globe LED, sphereonic led

ICE Sphereonic LED Globe

A variation is the half size Sphereonic Globe allowing innovative floor, ceiling or wall curved screens as pictured below. The use of digital screens that have different and unusual forma factors helps cut through the visual clutter and certainly is sure to capture viewer attention due to the innovation.

Hemisphere LED screen

Sometimes flexibility is crucial where the creative implementation is required. here if could be the implementation of the FlexiRoll, FlexiMag, FlexiFold of the Hang-Roll-Fold models deliver the only way technique to create the finish based on the creative design.

Custom FlexiRoll LED Ribbon Screen for Swarovski Elements on Rodeo Drive

Custom FlexiRoll LED Ribbon Screen for Swarovski Elements on Rodeo Drive, LA.

The traditional metal rear opening LED cabinet is still a strong contender for solid LED walls and now the resolution pixel continues to be finer reaching down to an incredible 1.8mm for wow factor images. The typical installation will easily make use of 5 – 12m and create high quality images.

LED Frame

LED Frame installed ready for the screen

The average metal cabinet will weigh in the region 30-50kg and can be built in front and rear cabinet construction. Variations on the solid wall LED cabinets in metal are the Plas480 which is an industrial grade plastic cabinet with a 6kg weight per panel.

LED wall

P7.8mm Giant Video Wall

Of course LED screens can be installed into shopping mall floors and ideal when shoppers can look down on to them from a higher floor. In this application LED floors are perfectly suited for shopping mall atrium, in the vicinity of escalators for descending shoppers or in view from transparent elevators. Having them positioned correctly allows them to be incorporated into promotional activities, live performers stage, fashion parade stage, special event activities allows the screen to become part of the event rather than just displaying associated display. For example if vehicles were in place during a promotion then moving roads, landscapes could be displayed, or live camera feeds from would allow shoppers to see themselves beneath their feet, or walking on water or walking over clouds all adds a visual experience that brings alive the concept of retail theatre.

LED Floor

The ability to add enhanced technology that makes the ICE LED floor screens interactive brings a whole new shopper experience, delivering brilliant high bright images and responses to shopper interaction.

We welcome enquiries from mall developers worldwide. Within the ICE Group of partners, manufacturers and collaborators we are able to design, manufacturer, deliver and install state-of-the-art LED solutions.

We invite you to Click and join us on Facebook

We invite you to Click and join us on Facebook


Building Your Massive LED Screen Strip by Strip

Large Structure LED Strips and Panels

ICELVSS Large Structure LED Strips and Panels

Large format building and wall screens are an increasing trend world wide to create mesmerising light installations, digital displays and bill boards. Increasingly the requirement for solutions that can be integrated into existing sites becomes crucial to add that digital element.

The ICELVSS Strip and Structure LED Panels are an ideal solution where you can build your screen strip by strip. The solution meets the rigours of out doors in three crucial ways:

  1. Light weight
  2. Daytime Brightness
  3. IP68 Weatherproof

These three aspects along with the physical form factor the ICELVSS Strip and Structure units can be mounted outdoors or indoors.  They are particularly useful for mounting behind glass walls over large areas.  The strip nature of the screens allows the screen to breath and pass air making it ideal for reducing wind loading.


LVSS Building Mesh Screen

The 25mm Pitch solution delivers a massive 8000 Cd/sqm making it suitable for the brightest day. At 50mm Pitch the brightness drops to 4500 Cd/sqm making it still suitable for daytime use. For all models during the evening the software can be set to dramatically reduce the brightness due to night time light levels. This sensitivity to the running costs reduces running costs and allow users to customise the setting for day and night levels. The 16 bit grey scale processor with 281 trillion color delivers crystal clear image  with true-to-life color reproduction. To enhance the quality of the installation all cables are housed inside the frame.

The single strip version allows unique installation onto surfaces that may be curved or irregular and allows creeping angle installation. An important aspect of the design is the minimal connectors ensures longer reliability and failure. In this close up detail you are able to see the front face structure of a single trip

Curtain screen


In this drawing you are able to understand the installation structure. The advantage for installations where people maybe behind the screen is the 50% transparency nature  making it ideal when light must still pass from outdoors into the interior environment. Each panel assembly fits into a U structure frame providing a minimalist approach to the supporting structure.

curtain led screen, mesh screen

The ICELVSS Strip and Structure Panels are an ideal solution for large format screens as pictured in this installation. When installed behind a glass facade the building is able to retain the smooth shiny glass look, however when the screen is switched on, it is as if though the glass itself comes alive.ICELVSS LED_04

If you would like to discuss how you are able to create your Magic is in the Screen installation do not hesitate to contacts us on the following details. Be sure to provide sufficient details so that we can provide an informative reply. Before we are able to provide pricing we need to discuss numerous aspects with you about your required installation.

ICE AV Technology Ltd
LED Screen Division
Tel +64-9-414 238
sales at iceavglobal dot com


Glass LED Panels create magic on glass in a new form.

Glass LED Transparent Glass LED Panels are a recent development that brings dramatic digital display capability to any window big or small.

Today glass plays a significant and major finish to some of the most creative and modern looking buildings built. For many innovative architects and engineers a building is simply not a construction, but a statement, a gigantic work of art and a reflection of modern day display technology.

With the ICE Glass LED panels it is now possible to attach LED panels directly to the glass by way of the innovative mounting technique. The panels can but up edge to edge and thereby creating large seamless edges with the only constraint being the glass window installation structure and the engineering aspects of additional weight of the LED screens added to the glass wall.

A certain amount of customisation is possible, for example, removal of the controller an power supplies to be mounted on the LED glass panels.

The panels are ideal for attaching to the inside of entire office floor windows, retail shop windows or office partition walls. We offer the ICE Glass LED panels in two differing SMD LEDs to match budget requirements.

Pixel & Cabinet Fix installation
Pixel pitch 16mm
Pixel composition 3535 High Bright
Tile & Panel
Panel Resolution (W x H) pixels 32*24
Panel Size (W x H) mm 512*384
Resolution (pixels/m2) 3906
Display Screen
Display size(㎡) 0.39
Display color coding 216x216x216=281.47 trillion colors output 256(R)x256(G)x256(B), 16.7 million Colors
Brightness ≥8500cd/ m2
Best viewing distance 16M – 240M
Drive mode Static Current
Viewing angle Horizontal 120° Vertical 60°
Working voltage AC220V(110V)±15% 47~63HZ
Estimated Max. power consumption 200W/sqm
Estimated Avr. power consumption 80W/sqm
Transparency 40%
IP Rate IP65
Maintenance Rear
Ambient Temp. —10℃~+50℃
Ambient humidity 10%—95%RH
Meanwell Power Supplies
Control System
Video input DVI
Brightness control Program control or manual control available
Gamma correction Yes
Frequency of frame display 60 Hz
Frequency of Renewal 960Hz-61KHz
Data Transmission
Panel input Cat5 cable,
Remote: RS232/Ethernet
ICE AV has a wide range of innovative LED solutions it can offer clients worldwide from string LEDs, Folding LED screens, rolling screens, semi transparent LED screens, high definition 1.9mm LED screens, waterproof screens and twisting screens are just some of the solutions available.

If you would like to discuss in detail about any comments or solutions referred to in this video then we invite you to pick up the phone and give us a call or send an email.

For sales and further information contact
ICE AV Technology Ltd
Digital Display Division
Auckland, New Zealand
Tel +64-9-414 2348
sales at iceavglobal . com