Asia’s leading jewellery brand Chow Sang Sang installs transparent GlassLED screen.

A busy Hong Kong street corner on Nathan Road, the golden mile of Hong Kong retail, has a high tech upgrade with transparent GlassLED digital screen. Recently the leading Asian jewellery brand Chow Sang Sang equipped its latest Hong Kong store with a stunning transparent digital 4360mm high LED screen alongside the store’s main entrance.

Chow Sang Sang Nathan Road Store

The two level store is located on the busy intersection of Nathan and Austin Road. The building features a stepped back corner design on the ground floor providing additional waiting and walking space for pedestrians. The GlassLED screen allows a new smart and sophisticated appearance for the company and the store.

Formerly the corner of Austin and Nathan Road in Hong Kong featured the garish lime green colour scheme of Bossini clothing brand store. In this earlier view of the street corner the cluttered view can be easily seen.

Bossini Hong Kong store

The highly competitive nature of Hong Kong’s retail sector is well known and standing out from the competition in a fresh and modern way is vital to gain shopper attention.

The GlassLED screen technology allows this in a way that a traditional LED screen does not allow. The transparent nature of the LED screen means the interior is not blocked off from the outdoors and does an excellent job of enhancing the visual appearance and coincides well with the glistening elements of jewellery.

The upstairs show room benefits from the transparent LED as the external windows are able to receive external sunlight to enter which would be impossible with traditional LED screens or a LCD wall.
The screen faces outwards to the environment and is able to deliver an image quality unaffected.

GlassLED  Chow Sang Sang

P10 Panel close upInstallation Screen specification
P10mm Pitch
Size – 4360mm High x 2340 mm Wide
NITS 6500 brightness
Tile Sizes – 640 x 320/320 x 320
Pixels per sqm – 10,000
Average Power Consumption – 440 watts

The ICE GlassLED tiles are available in a variety of Pitch Resolution providing a range of options according to the viewing distances. The Chow Sang Sang installation is the second retail installation in Hong Kong.

Currently forwarding thinking signage and AV companies world wide are invited to contact ICE AV Global to apply to be an authorised GlassLED reseller.

To request a solution for your project or a GlassLED catalogue please complete the following. Due to high volume of enquiries please ensure you provide clear details of your project. To assist you we have developed a Pre-Planning Project Service that includes both free and paid services.


End of Year Promotion for Pre-Loved P6 and P10 indoor LED Screens – Huge savings on new price !

Admit it, we all love a good low price, with new warranty and stunning quality. In time for Christmas, Thanksgiving and the end of an eventful year, ICE AV is coming to the party with a special promotion that will save dollars and deliver fantastic images.

Set of screens under soak test prior to shipping.

Set of screens under soak test prior to shipping.

We have End of Year Promotion of indoor P6mm and P10mm LED screen cabinets. It is not common to have Pre-loved LED screens sold with a 12 month warranty! So in time for the end of the year we are delighted to announce we have 100 sqm of ex-rental LED cabinets in good condition for our global channel.  The screens have been well looked after by a professional company and would suit project for permanent or rental applications. These LED cabinets are NOT end of life, must get rid of at all costs. They fully warranted LED screens.

The pricing is is very desirable and represents substantial difference to new the price and still with full 12 month warranty.


– Pre-loved ex rental LED cabinets
– Indoor only product
– Includes Flight cases
– All cabinets tested
– Reconditioned as required
– Each screen order assembled and tested for each order prior to shipping
– Everything is in full working order
–  Full 12 month warranty
– Manufactured in 2011
– Pricing is based on ex-works.
– Pricing applies to all countries.
– No prior sale required.
– All sales subject to our Std Terms and Condition of Sale
– Spare parts can be purchased with your screen if required

Stack of P6mm ready for your order

– P6 SMD LED die-casting aluminium frame  with swing open rear doors
– For quantities less than 4sqm – $US1,320/sqm
– For quantities greater than 4sqm – $US1,220/sqm
– Brightness ≥1500cd/m2
– P6mm LED Cabinet is 576mm x 576mm x 120mm .33sqm
– Weight 15kg per cabinet
– Brand new Sending processor $US400 per screen (required)

Rear access cabinet

P10mm Frame LED Panels
– Metal steel cabinets
– For quantities less than 4sqm – $US910/sqm
– For quantities greater than 4sqm – $US884/sqm
– P10mm LED Cabinet 640mm x 640mm x 110mm
– Weight 12kg per cabinet
– Brand new Sending processor $US400 per screen (required)

The cabinets are ideal for shopping malls, retail displays, stage screens, night club LED, corporate reception areas, stadium score board, airports, exhibition halls. Screens can be made to any size simply by combining the quantity of panels you need.

Pictured are a quantity of P10 Panels. We can paint the Rear Mount Frame black free if you require to give a tidy new looking appearance

Pictured are a quantity of P10 Panels. We can paint the Rear Mount Frame black free if you require to give a tidy new looking appearance

LED panels, flight cases, LED Software, and if required free remote online assistance setup. Requires you to have Teamviewer and Skype camera for remote setup.

Excluded costs are.
ex works freight,  computer – either a laptop with HDMI output or desktop with dual graphics DVI card. Windows OS XP/7 (buyer supplies)
Brand new Sending processor $Us400 per screen (required)
Optional brand new LED Processor with Multi source Switcher with SDI input $US2,300
Import taxes, duties, port fees in your country.

What next?
Please advise your shipping address, Screen size and Pitch resolution preference and we will give you an all up cost to ship to your destination. Please note there are no reserves and first come first served.

If you are not sure if these would suit your needs please let us know and we will give you our professional opinion.

The Pre-Loved P10mm Pitch LED Panels create a new ambience in this venue.

The Pre-Loved P10mm Pitch LED Panels create a new ambience in this venue.

For further details like pricing, technical specifcations and to discuss your project, Contact us on Skype iceavtechnology  or phone 24/7 on +64-9-441 2348, email sales at