Zara Fashion Brand launches flagship store with massive transparent GlassLED Screen in the front windows.

When your competitors are every high end brand or low cost commodity store vying for the dollars walking past your store, you really need to know yourself and your unique proposition and that is even before customers step in through the front doors!

The ICE GlassLED window screen tiles allows retailers to create clarity, sparkling clean lines, transparency and light. The interior of the Zara store can be seen through the screen depending on the content being displayed. This capability is unique of all the display technologies currently known and can be applied to multiple floor windows or a single window.

Zara GlassLED screen

A pair of custom size 2.56m wide x 8m high transparent LED Glass tiles.

Zara knew they had to make a fresh statement and deliver a modern appearance that started on the footpath that engaged with passing traffic. For any fashion brand like Zara, the front store windows are like a canvas to the heart of the brand that displays fashion, trends and new lines. However today simply relying on clothed mannequins or some pretty window display is insufficient in the Hong Kong market where you face the highest rental costs in the word.  Printed posters or installing a bank of 42inch screens in your front store windows are simply inadequate today when digital content, social media and smart phone technology are central to any marketing or brand.

Hong_Kong-Crawford_House_Zara transparent GlassLED screen

This recent Zara installation is located at 70 Queen’s Road Central Nathan Road, Kowloon, Hong Kong. The site was previously the location of a H & M clothing store who vacated due to the massive monthly rental costs. The Zara flagship store is located over 6 floors and epitomises the Zara philosophy of Beauty, Clarity, Functionality and Sustainability.

Elegance and an open design, the front display windows are flanked by two 20sqm transparent GlassLED screens

Elegance and a open design, the front display windows are flanked by two 20sqm transparent GlassLED screens

On reflection it may seem obvious that the GlassLED installation reaching 8 metre high at the front of the Zara store at ground level, however it was a natural choice as it combines five very unique aspects:

– Daytime time brightness,
– Appropriate resolution,
– Custom scalability,
– Rear window installation,
– No special installation infrastructure.
– Stunning transparency, that can be any size you desire.

The two Zara GlassLED Screens each  measures 2.56m wide x 8m High and beckon shoppers with fashion video content and acts as a digital screen. The transparent nature of the screen allows shoppers in-store to still see through the screens and view the outdoors, allows sunlight to enter from outdoors and if black is in the content then the content area becomes transparent and invisible allowing people passing be to actually see in the store looking through the screen. This feature is exclusive to the GlassLED and the additional building and window façade display technologies from ICE AV Global.  We call this “The Magic is in the Screen”.

The 55,000 sqft Zara Hong Kong flagship store is surrounded by many billboards and advertising signs, to the point it would seem any surface or airspace is used by surrounding businesses to promote their service, phone number and specials. In the midst of this it becomes a daunting task even for a global brand with 6,500 stores world wide. H & M could not sustain their presence due to dwindling sales at 70 Queen’s Road central in Hong Kong, so Zara had to overcome market trend and the visual noise surrounding them. The location harks back to the 1930’s when the China Emporium Ltd had an iconic business there that epitomises the finer things of life and has gone onto be known as the luxury brand of Lane Crawford.

Zara-inaugura-flagship-Hong-Kong GlassLED screens

The former tenant H & M had a different layout and designed front façade.

The former tenant was H & M fashion store. Now home to Zara

The former tenant was H & M fashion store. Now home to Zara

The Screen uses the latest GlassLED model based on 960mm x 320mm tile size.

GlassLED tiles

ICE GlassLED Model X930_01 -  (2)

If you have a need to create some digital magic on your store front, glass clad building, or internal partition wall into a digital transparent screen we would love to have a chat on how we can work with you to create your magic.

We look forward to hearing from you if you think this solution might be useful in your next project.
If you would like to discuss in detail about any comments or solutions referred to in this video then we invite you to pick up the phone and give us a call or send an email. We also welcome reseller enquiries.

Catalogue download link
http://bit.ly/ICE-2014-Glass-Led-Catalog
About ICE Technology Ltd
ICE AV is a company that consists of Divisions active in the LED sector, Interactive, Projection solutions. We manufacture, distribute and partner with companies world wide in creating unique experiences with our portfolio of technologies.

ICE AV has a wide range of innovative and unique Plasma, LCD, LED and Projection solutions it can offer clients worldwide and is working with a growing network of integration and distribution partners.

For sales and further information contact
ICE AV Technology Ltd
Digital Display Division
Auckland, New Zealand

Tel +64-9-414 2348
sales at iceavglobal . com
http://www.iceavglobal.com
https://www.facebook.com/pages/ICE-AV-Global/253520364663870

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Soft Mesh Net LED screens opens up a wide range of opportunities for creative designers.

The ICE LED Mesh Flexible Net screen – Modular type is a versatile LED screen solution suitable for a wide variety of installations, sizes and applications.

ICE Net Mesh LED Screens

The ICE Mesh Flexible Net screen is a snap together construction where the holding mesh capsules click together providing a net for the LED strings to click into. Each side of the mesh capsules can hold a screen providing a unique and up market way of creating a dual imaging lead screen 20 mm thick.

Close up of the Mesh Net LED Pixels



Key aspects and characteristics of this ICE LED Mesh screen:

– Transparent – “look thru the screen”
– Dual side image view option built in
– Can be dismantled
– Easy to replace individual LEDs
– Can be added to at a later date
– Black or clear LED structure.

The Modular ICE Mesh net Screens are ideal for the following applications.
– Decorative interiors
– Digital walls
– Room and spacial dividers
– Stage backdrop
– Effects screen
– Nite Club decor
– Atrium environments
– Custom shape screens


– Technical details

– Variety of Pitch available
– Inddor and Outdoor IP rating options
– Brightness varies according to model

LED String

About ICE Technology Ltd
ICE AV is a company that consists of Divisions active in the LED sector, Interactive, Projection solutions. We manufacturer, distribute and partner with companies world wide in creating unique experiences with our portfolio of technologies.

ICE AV has a wide range of innovative LED solutions it can offer clients worldwide from string LEDs, Folding LED screens, rolling screens, semi transparent LED screens, high definition LED screens, waterproof screens and twisting screens are just
some of the solutions available.

If you would like to discuss in detail about any comments or solutions referred to in this video then we invite you to pick up the phone and give us a call or send an email.

For sales and further information contact
ICE AV Technology Ltd
Digital Display Division,Auckland, New Zealand
Tel +64-9-414 2348
sales at iceavglobal . com
http://www.iceavglobal.com

FlexiRoll LED screen delivers very light weight digital images

The ICE FlexiRoll transparent LED screen comes in a range of formats. Starting at 16mm pitch it delivers the ability to display graphics and videos in a large scale format, but without the large weight and bulk often attributed to LED screens.

The flexible nature is a real bonus when it comes to installations due to the substantially less weight in the semi transparent screen.

This photo is of the Flexible LED 20mm pitch that delivers recognisable images even at relatively close up. Ideally the resolved MVD is starting at 20mm pitch when the image becomes non pixelated to the viewer. the areas of the screen that are white is what would be black on a graphic and therefore the SMD LED are not lit.

In the next photo of the FlexiRoll screen, we have zoomed in real close and you can see in this option the Double Strip model where two vertical rows of LED are present and the transparent nature between the strips.

FlexiRoll LED screen

The real advantages can be also considered in the light weight. For a screen that measures just on 10m wide and 2m high the next weight is approx 165kg. An equivalent metal cabinet LED screen could at least weigh in at 600 kg excluding all the infrastructure to keep it up right. because the screen of this size using the ICE FlexiRioll also means the sectional panels are easily carried by one person as they are only 9kg. This carry on benefit means that install costs become a lot less and and easier to implement.

Flexible LED Screen

If you would like to discuss in detail about any comments or solutions referred to in this video then we invite you to pick up the phone and give us a call or send an email.

For sales and further information contact
ICE AV Technology Ltd
Digital Display Division
Auckland, New Zealand
Tel +64-9-414 2348
sales at iceavglobal . com
http://www.iceavglobal.com