Zara Fashion Brand launches flagship store with massive transparent GlassLED Screen in the front windows.

When your competitors are every high end brand or low cost commodity store vying for the dollars walking past your store, you really need to know yourself and your unique proposition and that is even before customers step in through the front doors!

The ICE GlassLED window screen tiles allows retailers to create clarity, sparkling clean lines, transparency and light. The interior of the Zara store can be seen through the screen depending on the content being displayed. This capability is unique of all the display technologies currently known and can be applied to multiple floor windows or a single window.

Zara GlassLED screen

A pair of custom size 2.56m wide x 8m high transparent LED Glass tiles.

Zara knew they had to make a fresh statement and deliver a modern appearance that started on the footpath that engaged with passing traffic. For any fashion brand like Zara, the front store windows are like a canvas to the heart of the brand that displays fashion, trends and new lines. However today simply relying on clothed mannequins or some pretty window display is insufficient in the Hong Kong market where you face the highest rental costs in the word.  Printed posters or installing a bank of 42inch screens in your front store windows are simply inadequate today when digital content, social media and smart phone technology are central to any marketing or brand.

Hong_Kong-Crawford_House_Zara transparent GlassLED screen

This recent Zara installation is located at 70 Queen’s Road Central Nathan Road, Kowloon, Hong Kong. The site was previously the location of a H & M clothing store who vacated due to the massive monthly rental costs. The Zara flagship store is located over 6 floors and epitomises the Zara philosophy of Beauty, Clarity, Functionality and Sustainability.

Elegance and an open design, the front display windows are flanked by two 20sqm transparent GlassLED screens

Elegance and a open design, the front display windows are flanked by two 20sqm transparent GlassLED screens

On reflection it may seem obvious that the GlassLED installation reaching 8 metre high at the front of the Zara store at ground level, however it was a natural choice as it combines five very unique aspects:

– Daytime time brightness,
– Appropriate resolution,
– Custom scalability,
– Rear window installation,
– No special installation infrastructure.
– Stunning transparency, that can be any size you desire.

The two Zara GlassLED Screens each  measures 2.56m wide x 8m High and beckon shoppers with fashion video content and acts as a digital screen. The transparent nature of the screen allows shoppers in-store to still see through the screens and view the outdoors, allows sunlight to enter from outdoors and if black is in the content then the content area becomes transparent and invisible allowing people passing be to actually see in the store looking through the screen. This feature is exclusive to the GlassLED and the additional building and window façade display technologies from ICE AV Global.  We call this “The Magic is in the Screen”.

The 55,000 sqft Zara Hong Kong flagship store is surrounded by many billboards and advertising signs, to the point it would seem any surface or airspace is used by surrounding businesses to promote their service, phone number and specials. In the midst of this it becomes a daunting task even for a global brand with 6,500 stores world wide. H & M could not sustain their presence due to dwindling sales at 70 Queen’s Road central in Hong Kong, so Zara had to overcome market trend and the visual noise surrounding them. The location harks back to the 1930’s when the China Emporium Ltd had an iconic business there that epitomises the finer things of life and has gone onto be known as the luxury brand of Lane Crawford.

Zara-inaugura-flagship-Hong-Kong GlassLED screens

The former tenant H & M had a different layout and designed front façade.

The former tenant was H & M fashion store. Now home to Zara

The former tenant was H & M fashion store. Now home to Zara

The Screen uses the latest GlassLED model based on 960mm x 320mm tile size.

GlassLED tiles

ICE GlassLED Model X930_01 -  (2)

If you have a need to create some digital magic on your store front, glass clad building, or internal partition wall into a digital transparent screen we would love to have a chat on how we can work with you to create your magic.

We look forward to hearing from you if you think this solution might be useful in your next project.
If you would like to discuss in detail about any comments or solutions referred to in this video then we invite you to pick up the phone and give us a call or send an email. We also welcome reseller enquiries.

Catalogue download link
http://bit.ly/ICE-2014-Glass-Led-Catalog
About ICE Technology Ltd
ICE AV is a company that consists of Divisions active in the LED sector, Interactive, Projection solutions. We manufacture, distribute and partner with companies world wide in creating unique experiences with our portfolio of technologies.

ICE AV has a wide range of innovative and unique Plasma, LCD, LED and Projection solutions it can offer clients worldwide and is working with a growing network of integration and distribution partners.

For sales and further information contact
ICE AV Technology Ltd
Digital Display Division
Auckland, New Zealand

Tel +64-9-414 2348
sales at iceavglobal . com
http://www.iceavglobal.com
https://www.facebook.com/pages/ICE-AV-Global/253520364663870

Landrover showroom gets a significant boost with a streetside transparent GlassLED screen.

HongKongSkyline

Hong Kong a retail, transportation and commerce capital of the world demands edgy attention. The city is an iconic trend centre and readily adapts to new technology.

The third GlassLED Transparent digital screen makes itself known on the busy Gloucester Street in Causeway Bay, Hong Kong, one of its busiest roads. The road was named in 1929 after Prince Henry, Duke of Gloucester, to commemorate his visit to Hong Kong that year. Today it is also home to the Landrover and Jaguar automotive brand show room in the Sino Plaza The compressed area of Hong Kong generally means that stores don’t have the open space for signage and this especially applies to open yard vehicle areas due to the high premium real estate of Hong Kong.

Gloucester Road Hong Kong

The screen was able to be installed without effecting the physical environment and being light weight certainly was an advantage being able to mount on to the front window and still provide a view direct into the showroom.

The GlassLED Screen is a 12sqm P8mm resolution and is a street side screen facing onto the busy main road and can display content of any nature. The GlassLED tiles have been fitted to the existing front showroom glass window to the inside surface. This means there is minimal physical internal mounting structure, and yet we still have a transparent, open and see through viewing experience when both inside and outside.

The GlassLED tile sizes used are 512mm x 256mm which allows a precise fit in the display area and have been glued to the interior side of the window.

GlassLED tile screen installation

The brightness of the screen means that it can still display excellent quality images during the day. For night time, the software allows the brightness to be automatically reduced so as not to be glaringly bright.

If you have a need to create some digital magic on your store front, glass clad building, or internal partition wall into a digital transparent screen, we would love to have a chat on how we can help.

The GlassLED tiles are ideal for airport interiors and outward facing glass walls, casinos, office building, retail stores, room and space dividers. In addition with ICE AV expertise we can make the screens interactive with change of content caused by passing pedestrian’s for example.

Catalogue download link


Business Opportunities

For resellers looking to expand their product line or expand their services we would like to discuss with you how you can join the ICE Global Partner Network.

ICE AV has a wide range of innovative and unique Plasma, LCD, LED and Projection solutions it can offer clients worldwide and is working with a growing network of integration and distribution partners.

If you would like to discuss in detail about any comments or solutions referred to in this video then we invite you to pick up the phone and give us a call or send an email.

We look forward to hearing from you if you think this solution might be useful in your next project.

For sales and further information contact

ICE AV Technology Ltd, LED Division
Auckland, New Zealand
Tel +64-9-414 2348
sales at iceavglobal . com
http://www.iceavglobal.com
https://www.facebook.com/IceLedScreens?ref=hl

We will endeavour to reply within two days. At times we have numerous enquiries, proposals, and discussions underway that may mean our response to you can be delayed. If you have an absolute deadline you urgently need to meet and require information urgently. Please note we do not send Reseller pricing or quotations to unqualified free email addresses.

We do not provide your contact details to any other party. We will only use this information to communicate with you. We abide by good practice privacy policies and non spam type behaviour.
Header Photo by DAVID ILIFF. License: CC-BY-SA 3.0

Shopping Plaza GlassLED transparent screen adds a new high tech view for visitors

ICE Hanging GlassLED Screen

ICE Hanging GlassLED Screen almost finished being installed.

In this video we will show the recent installation of a Glass LED transparent screen in the Wanda Plaza located in Chengdu.

The screen was able to be installed without effecting the physical environment and being light weight certainly was an advantage. Visitors on the atrium side have a splendid view and those in the foyer can look through the screen with out the closed in feeling.

The GlassLED Screen measuring 5.63mW x 3.02mH with a P8mm resolution acts as a backdrop wall and atrium promotional transparent digital movie screen. The content can be of any nature, however as you will see in the video it is being used to promote new release movies in the IMAX theatre.

The GlassLED tile sizes used are 512mm x 256. Each tile is attached to the adjacent tile at each corner allowing the screen to be assembled.

The brightness of the screen means that it can still display excellent quality images during the day. For night time, the software allows the brightness to be automatically reduced so as not to be glaringly bright.

If you have a need to create some digital magic on your store front, glass clad building, or internal partition wall into a digital transparent screen we would love to have a chat on how we can help. We know that designers, architects, building owners and retailers all have one this in common, that is to create dynamic and modern environments where visitors feel they can be informed and engage with your brand and information. The versatility of the ICE GlassLED tiles now becomes a powerful tool for the creative mind.

ICE GlassLED Wanda Plaza

For resellers looking to expand their product line or expand their services we would like to discuss with you how you can join the ICE Global Partner Network.

We look forward to hearing from you if you think this solution might be useful in your next project.

Catalogue download link – http://bit.ly/ICE-2014-Glass-Led-Catalog

About ICE Technology Ltd
ICE AV is a company that consists of technology divisions active in the LED sector, Interactive, Projection solutions. We manufacturer, distribute and partner with companies world wide in creating unique experiences with our portfolio of technologies.

ICE AV has a wide range of innovative and unique Plasma, LCD, LED and Projection solutions it can offer clients worldwide and is working with a growing network of integration and distribution partners.

If you would like to discuss in detail about any comments or solutions referred to in this video then we invite you to pick up the phone and give us a call or send an email.

For sales and further information contact
ICE AV Technology Ltd
Digital Display Division
Auckland, New Zealand

Tel +64-9-414 2348
sales at iceavglobal . com
http://www.iceavglobal.com
ICE AV LED Division Facebook.
https://www.facebook.com/pages/ICE-AV-Global/253520364663870

Projection and LED Lighting Seamless Display Mesh delivers creative solutions for imaging and lighting applications.

Combine LED lighting or data projection with the seamless mesh from ICE AV allows unique display surfaces to be created. By using LED lighting then a new ambience can be created. With the use of a data projector then video and graphics along with realtime media feeds allows the seamless chain mail mesh to take on a new appearance and function.

The seamless mesh can be used and installed outdoors, indoors, permanent and temporary installations. It is effective as a decorative surface, as a ceiling finish or wall partition. It is available in a variety of colours though for lighting and projection we recommend using water clear. It is when used with LED lighting and projection then the mesh can bring alive a dynamic visual feast.

In this installation the display mesh divides the bowling lanes. With the LED lighting the effect is a high tech very modern clean finish. the installation could have been further enhanced by feeding a live video camera into a projector and displaying this on the curtain mesh.

In this installation the display mesh divides the bowling lanes. With the LED lighting the effect is a high tech very modern clean finish. the installation could have been further enhanced by feeding a live video camera into a projector and displaying this on the curtain mesh.

The screen mesh can perform its role as a architectural building material, beautifying, enhancing and providing functionality. In an entertainment or night club type venue it becomes the ideal digital canvas that is both functional in managing, dividing and enhancing the environment. It offers a lot of versatility, Entrance ways, foyers, VIP or restricted areas are easily established and enhanced with image, video visual effects, fire to create an element of surprise and delight.

Seamless display mesh

Seamless display mesh

Managing large spaces with a solution that is light weight, robust, life long, easily installed and easily recycled, overcomes many other solutions offered in the market. Whether it is a ceiling covering, wall partition, enclosure mesh curtain to hide something obtrusive, communication surface or purely a decorative finish the Mesh has unlimited uses. Ideal in airports, corporate environments, staging and concerts, nite clubs, dressing up tired building facade are just a few of the proven applications.

The following are examples of where LED lighting has been used for excellent effect on three unique mesh shapes and surfaces.

Showroom wall

ceiling_01

Circular shroud

Here is an example of using data projector.

Using projection allows live motion video for added affects.

Using projection allows live motion video for added affects.

We welcome enquires for our wide range of solutions. Complete the form below or email on sales at iceavglobal.com or phone +64-9-441 2348

Projection Mesh Download Information Sheet

Asia’s leading jewellery brand Chow Sang Sang installs transparent GlassLED screen.

A busy Hong Kong street corner on Nathan Road, the golden mile of Hong Kong retail, has a high tech upgrade with transparent GlassLED digital screen. Recently the leading Asian jewellery brand Chow Sang Sang equipped its latest Hong Kong store with a stunning transparent digital 4360mm high LED screen alongside the store’s main entrance.

Chow Sang Sang Nathan Road Store

The two level store is located on the busy intersection of Nathan and Austin Road. The building features a stepped back corner design on the ground floor providing additional waiting and walking space for pedestrians. The GlassLED screen allows a new smart and sophisticated appearance for the company and the store.

Formerly the corner of Austin and Nathan Road in Hong Kong featured the garish lime green colour scheme of Bossini clothing brand store. In this earlier view of the street corner the cluttered view can be easily seen.

Bossini Hong Kong store

The highly competitive nature of Hong Kong’s retail sector is well known and standing out from the competition in a fresh and modern way is vital to gain shopper attention.

The GlassLED screen technology allows this in a way that a traditional LED screen does not allow. The transparent nature of the LED screen means the interior is not blocked off from the outdoors and does an excellent job of enhancing the visual appearance and coincides well with the glistening elements of jewellery.

The upstairs show room benefits from the transparent LED as the external windows are able to receive external sunlight to enter which would be impossible with traditional LED screens or a LCD wall.
The screen faces outwards to the environment and is able to deliver an image quality unaffected.

GlassLED  Chow Sang Sang

P10 Panel close upInstallation Screen specification
P10mm Pitch
Size – 4360mm High x 2340 mm Wide
NITS 6500 brightness
Tile Sizes – 640 x 320/320 x 320
Pixels per sqm – 10,000
Average Power Consumption – 440 watts

The ICE GlassLED tiles are available in a variety of Pitch Resolution providing a range of options according to the viewing distances. The Chow Sang Sang installation is the second retail installation in Hong Kong.

Currently forwarding thinking signage and AV companies world wide are invited to contact ICE AV Global to apply to be an authorised GlassLED reseller.

To request a solution for your project or a GlassLED catalogue please complete the following. Due to high volume of enquiries please ensure you provide clear details of your project. To assist you we have developed a Pre-Planning Project Service that includes both free and paid services.

Sydney Christmas Tree is ribbon wrapped in ICE Mesh Net LED Screen

Sydney’s Christmas Tree is wrapped in a Mesh LED Ribbon to carry the greeting and good will to all. The tree features the interactive ribbon for the first time and displays real time greetings from around the world from Twitter feeds.

Sydney Christmas Tree LED Ribbon

The LED Mesh strips wrap around the tree like a giant ribbon. The Pitch is 40mm and designed to be seen during the full daylight. Of course the magic of Christmas lights takes on its own magic at night time. As the pitch is 40mm this screen should be viewed at 35m to begin to see a non pixelated image. Closer up the text can be easily discerned however.

The key elements of the ICE Soft Mesh Transparent LED screen include:
– Modular panels
– Optional Dual Side LED Pixels
– Resolution Pitch Choice
– Simple dis-assemble structure
– Clear or black structure choice
– Silent to run
– Electronics and cables out of sight
– Light weight
– Indoor and Outdoor use

Martin Place Xmas Tree

The Modular ICE Mesh net Screens are ideal for the following applications.
– Decorative interiors
– Digital walls
– Room and special dividers
– Stage backdrop
– Effects screen
– Night Club décor
– Atrium environments
– Custom shape screens

Close up of the Mesh Net LED Pixels

Close up of the Mesh Net LED Pixels



Technical details

Variety of Pitch available
Indoor and Outdoor IP rating options
Brightness varies according to model

LED screens are increasingly being used for entertainment, building design, message screens, staging and bill boards. The diversity of LED screen innovation available from ICE AV incorporates these
developments giving us the ability to draw on the solutions that are dreamed up by those who are wishing to push the barriers in a digital display world. ICE AV is being increasingly asked by clients, designers, end users, architects and resellers for solutions that create that digital touch point magic.

ICE Net Mesh Screen

We welcome you enquiry. Contact us on sales at iceavglobal.com or tel +64-9-414 2348 Please ensure you describe you project so we can commence meaningful discussions.

New Babylon Commercial Centre in the Hague uses the amazing transparent Glass LED Screen

The “New Babylon” office, conference, hotel and retail destination complex is showing the way in the latest trend in LED Digital Billboards thanks to transparent Glass LED panel tiles. New Babylon is located in the city centre of The Hague, next to The Hague Central Train Station.

Glass LED Screen

The building is 44 floors and almost 150m high. But it is at ground level that the digital screen magic is happening. The front pedestrian atrium entrance is a recessed glass façade that above the door way is a large can not be missed transparent LED screen. Once the fantasy of Hollywood movies, this just finished 16mm Pitch Glass LED installation shows fiction is now fact.

The installation in this state of the art building complex has been under construction for a number of years and its completion with the finished install of the Glass LED screen last month, clearly shows how LED screens can be a feature as non obtrusive digital magic within the building skin thanks to the reality of the Transparent LED Glass Panels.

By using the actual building surface as the LED screen and to that point the glass window or façade, eliminates the traditional standalone column mounted screen having to be placed out and away from the building.

LED Glass Screen

Glass LED tiles are a recent development that allows new ways of creating attention and applying digital content onto building façade, multi level building windows, store and office windows. The Digital LED Glass Panels allow the actual building window to become a digital surface and screen capable of displaying video, animation, social media, photos, creative animations and video. Previously to achieve this projectors had to be used with only limited success during daytime. Today with the Glass LED titles all the limitations are removed and can be easily fitted to existing buildings or new planned construction.

An ICE Glass LED Panel viewed from the front.

An ICE Glass LED Panel viewed from the front.

With the Glass LED panels it is now possible to attach LED panels directly to the glass by way of the innovative mounting technique. The options of gluing, hanging, mounting all help to overcome a variety of location issues particular to each project. In addition is can be designed to install onto the vertical window frame.

The panels can butt up edge to edge and thereby creating large seamless edge screens as seen in this video. In the New Babylon project the controllers are aligned with the window glass frame. A certain amount of customisation is possible, for example panel size can be adapted for particular installations, as was the case in the New Babylon at “The Haque”. Control can be via Asynchronous or Synchronous, direct wired, or over wireless or G3 network. As can be seen in this project the Glass LED hardware is virtually invisible but the effect is dramatic. The panels are ideal for attaching to the inside of entire office floor windows, retail shop windows or office partition walls.

The Digital Glass Panels have daytime and night time ability, are applied to any window big or small. They can be easily retro fitted to existing glass façades, windows and internal partitions.

Glass LED Screen The Hague

Digital LED Glass is ideal as message screen, effects, billboard, and at the same time not detract the external appearance of glass and yet still display daytime brightness when playing video, graphics, animations and photos. With the correct integration of associated technology it is possible to make the screens interactive, integrated with social media content.

If you would like a installation like this, ICE AV Global’s LED Division has a wide range of innovative LED solutions it can offer clients worldwide from string LEDs, Folding LED screens, rolling screens, semi transparent LED screens, high definition 1.9mm LED screens, waterproof screens and twisting screens are just some of the solutions available.

If you would like to discuss in detail about any comments or solutions referred to in this video then we invite you to pick up the phone and give us a call or send an email.

New Babylon Rooftop View Video

New Babylon Project Fly thru

If you would like to discuss your project, ideas then we look forward to hearing from you. Call +64-9-4142348 or email sales at iceavglobal.com